1960 Triumph / Herald - Vintage Automobile Ad

Description

1960 Triumph / Herald - Vintage Automobile Ad
Original, Vintage Magazine advertisement
Page Size: Approx. 8" x 11" (21 cm x 28 cm)
Condition: Good
NEW BRITISH TRIUMPH: The car
that almost never needs greasing!
It’s the TRIUMPH Herald —3 full engineering years ahead of all
other economy cars—domestic or imported. Researched and tested
the world over to meet world-wide driving needs. Worth seeing
and driving before you buy any car.
Only 4 parts of the TRIUMPH/Herald
ever need grease: the trunions and
water pump once every 6,000 miles;
the steering box and wheel bearings
once every 12.000 miles. (That’s about
once a year, if you drive as much as
most people.)
This is just one of the Triumph/
Herald’s many innovations. It is a re-
sult of a Triumph factory team’s two
year survey in 87 countries of world-
wide driving needs... for the present
and future. Here are some more star-
tling advances that put the Triumph/
Herald 3 full engineering years ahead...
4-wheel independent suspension
plus a torsion bar
Whatever the road surface, the
TRIUMPH/Herald slays absolutely
level, thanks to its 4-wheel independ-
ent suspension stabilized by a torsion
bar. It is all but impossible to make the
Triumph pitch, roll or turn over.
The Triumph is incredibly nimble. It
turns around in only 25 feet.,.parks
with only 18 inches leeway. Another
sure sign of Triumph’s advanced en-
gineering is its quiet ride—despite its
surprising power. The Sedan cruises
all day at 65...goes over 70 with ease.
The Sports Coupe and Convertible are
the only economy cars with dual car-
buretion and they go over 80 m.p.h...,
give up to 40 m.p.g.
Lower British rates
The Triumph/Herald sets a new stand-
ard for safety. It has 93% visibility...
over-sized brakes... a steering column
that telescopes in case of emergency...
solid Sheffield steel body...three layers
of bumper up front and many other
built-in safety features. As soon as the
TRIUMPH/Herald was introduced, a
major British ins firm lowered its
rates 121/2r' below the standard charge.
New low in repair costs
Unlike cars built as one unwieldy mass,
the new Triumpn/Herald can be re-
paired quickly and cheaply. For the
Triumph people have built the body
a new and better way —with 7 major
sections. Now a damaged section can
be removed, restored and replaced in
no time flat.
While it is rarely necessary, the
TRIUMPH/Herald is remarkably easy
to service. 700 dealers in all 50 states
carry a complete inventory of parts and
give service.
Dramatically stylish —
Unusually comfortable
The Triumpn/Herald is literally
“streamlined”—with only 10 curves in
the entire design. It was styled by the
young Italian genius, Michelotti.
Driver comfort in the new Triumph is
unequalled among economy cars. The
Sports Coupe only 49*
seats, foam rubber down to the web-
bing, adjust to 72 different positions.
Even the steering wheel is adjustable.
The TRIUMPH/Herald is lavish with
space ... more hip room than in most
economy cars... more head room than
in the largest American car. All three
models have 13 cubic feet of clear
trunk area—uncluttered by a spare tire.
The luggage capacity of the Sedan is
more than doubled by simply folding
down the rear seat.
0 saving included
in the list price
Each TRIUMPH/Herald costs several
hundred dollars less than the average
American car. Yet the list price in-
cludes the heater-defroster, molded
“wall-to-wall” carpeting, foam rubber
seats, washable vinyl upholstery, wind-
shield washers, directional signals, twin
sun visors, folding rear seat (Sedan)...
everything but a radio and white wall
tires. All these items, a 0 value, are
extras on other cars. But they are
standard equipment on the Triumph/
Herald because they arc considered
“musts” for safe, comfortable driving.
How to get a demonstration
Phone your nearest Triumph dealer.
He’ll arrange a test drive right from
your driveway—with no obligation, of
course. Discover for yourself why the
Triumpn/Herald is 3 full engineering
years ahead of all other economy cars.
Convertible only 29*
HERALD
Sedan only 99*
14026-AL-6005-36